Marketing 12

Course Outline: Marketing 12

Course Duration:

You have one calendar year to complete this course from the date of Activation.

Units of Study:

  • GLOBAL MARKETING
  • GLOBAL MARKETING RESEARCH
  • GLOBAL MARKETING STRATEGIES

Introduction:

Welcome to the Marketing 12 online course. Most people would probably define marketing as selling or advertising. The far better definition would be that marketing is, “The creation and delivery of a standard of living”. In this online course we will examine the basic marketing concepts: research, practice and strategies of modern marketing in the world.

Recommended prerequisites:

Marketing 11

Resources:

The required textbook for the Marketing 12 course is “Canadian Marketing in Action” (5th Edition).

Evaluation:

Substantive Assignment = 5%
Assignments = 50%
Tests = 25%
Term project = 10%
Final exam = 50%

For further curriculum details please refer to the BC Ministry of Education:

http://www2.gov.bc.ca/assets/gov/education/kindergarten-to-grade-12/teach/pdfs/curriculum/appliedskills/1998bused1112_econ12.pdf

Student Responsibilities

Students are expected to log onto the course and submit one assignment each week (or have contact with the instructor). Students who do not log onto the course, or keep in contact with their instructor on a weekly basis, will be viewed as having withdrawn from this online course. If you are active and withdraw from an online course, the Ministry of Education regulations will prohibit you from retaking this online course for two reporting periods.